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Four Hurdles Standing in the Way of Success of Marketing’s Contribution to Business Objectives
Many leaders struggle to achieve a 360º view of marketing effectiveness. Ardath Albee, author of eMarketing Strategies for the Complex Sale, addresses the top hurdles.
Biggest Struggles When Choosing Your Marketing Technology Suite
Many marketers are challenged to manage their content across multiple channels, especially when field teams use disconnected technology. Learn ways to overcome those struggles.
Gaining Order from the Chaos of Marketing Solutions
From the purchasing perspective, continually buying the latest “hot” product is not the road to success. It’s time to develop a new approach that can meet today’s demands from marketers, yet create long-term value.
How to Get in Sync With Your Marketing Department
A disconnect between sales and marketing can have serious ramifications, from generating revenue to expanding the business. With proper alignment, teams can overcome logistic problems with ease.
Top Challenges Measuring Your Content’s Effectiveness
Marketers are spending more budget on content, averaging now at 30% and rising. With growing budgets comes more pressure to account for ROI. Ardath Albee, an industry expert, addresses the top challenges.
The Marketing and Sales Alignment Challenges: Crossing the Great Divide
Improper alignment between sales and marketing can compromise a brand. However, when sales and marketing work well together, the sales cycles are shorter, market entry and sales costs are reduced.
Gaps Between National and Local Teams Stifle Marketing Effectiveness
Marketers want to provide an engaging brand experience. Ardath Albee, author of eMarketing Strategies for the Complex Sale, addresses the areas marketers struggle with when closing the gap.
How to Reduce Marketing Technology Sprawl and Overspending
It may seem as if new marketing technology advancements are released almost daily. Industry expert Aaron Goldberg shares how to better source marketing and sales technology without over-spending.
Are You Plagued by Brand Inconsistency?
Brand inconsistency is a real business problem. Examine brand manipulation – its causes, its effects, the forms it takes – and look at the benefits of ensuring that the brand stays consistent.
From Brand Chaos to Brand Consistency
Companies find deep disconnects with their ability to align and deliver content. Ardath Albee, an industry expert, reveals the top 10 challenges a Content Distribution Management platform will solve.
Bridging the Gap: How Can Technology Help Distributed Marketing Organizations Be More Efficient?
While a distributed sales model offers the flexibility for local markets, corporate marketers find it difficult to provide relevant content for field teams.
Choosing the Right Technology for Content Distribution Management
There are more than 500 million Google results for “marketing content technology.” How do companies choose the right system? It’s easy to get caught up in the bells and whistles, but what's really needed?
A Guide to Marketing Technologies for Distributed Organizations
With the rise of internet technologies, mobile devices and global brands, marketing has become sophisticated. A Content Distribu- tion Management solution bridges the gaps in marketing technology infrastructure.
Choosing Systems that Foster Integrat- ed Sales and Marketing Processes
As new marketing processes are developed, software implementation continues at a rapid rate. Consider what to include and what to avoid when investing in marketing technology.
Aligning With Sales to Improve the Value of Content
Carlos Hidalgo, recognized for strategic integrated marketing, discusses the top alignment challenges including strategy, technology, and KPIs as well as how to provide visibility into content results.
Protecting Your Brand While Reaching Local Audiences
Utilizing a robust Content Distribution Management platform that provides version control, role-based access and integration with CRM tools and process management solutions can help align initiatives.
Brand Consistency and Localization: Balancing Competing Needs in a Distributed Organization
The brand is an essential asset — as impor- tant as the infrastructure. Marketers must balance the need for a consistent brand with one that can thrive in local markets.
Consolidate Marketing Technologies and Reduce Costs with SMARTworks®
The very dynamics of continuous innovation adds to the complexity of the marketing land- scape. With that complexity comes the need and ability to capture and use customer data to deliver targeted, relevant interactions.
Enable Sales Teams with Content Distribution Management
Content Distribution Management (CDM) provides true visibility into the efficacy of combined sales and marketing activities, both online and off, giving teams actionable insights into customer engagement.
Maximize ROI of Local Marketing Efforts with SMARTworks®
Distributed organizations face a unique challenge: how to deliver corporate messaging and a consistent brand through sales teams in local markets. Learn how the SMARTworks platform can help.
Maximize Marketing Efficiencies with the Right Technology Choices
When it comes to marketing success, selecting the right marketing technology is just one piece of the puzzle. Find out what questions and factors need to be considered for the investment to be a success.
Fortune 500 Bank Achieves Process Efficiencies and Cost Savings
One of the nation’s largest banks faced problems after a significant merger. Using the SMARTworks® CDM platform, branch representatives were able to locate the right materials and quantities.
Enabling Sales Teams with Content Distribution Management (CDM)
If your salespeople don’t have the content they need when they need it, inefficiency and delays in your sales and marketing operations are costing your organization more than you know.
Gain Creative Control and Manage Content Demands with SMARTworks®
Engaging customers with relevant brand experiences across channels and devices is essential for success. With SMARTworks, local sales channels can easily access, personalize and deliver content.
Solving Content Distribution Management for Curves
Managing a distributed marketing organization such as Curves, with 3,000 franchisees worldwide, requires consistent customer experiences across a wide range of online, offline and on-product initiatives.
Solving the Top 5 Technology Challenges for Distributed Marketers
Technologies that don’t integrate, conflict with other tools or aren’t supported by IT leave gaps in marketing infrastructure. Get maximum value from technology with a practical real-world solution.
How SMARTworks® Enables and Empowers Distributed Teams
A shocking 90% of assets created by marketing are never used by sales. Superior Plus Energy now manages 200+ users that have access to nearly 500 pieces of collateral and has improved its bottom line.
Measuring Content in Distributed Organizations
One key to ensuring the integrity of a brand and success of the marketing strategy is strong content management, which provides visibility into content effectiveness. Help is here – Content Distribution Management.
Use Case Collection
Content Distribution Management and Other Marketing Technologies
It can be challenging to evaluate and select the platform(s) that will maximize ROI and deliver on business goals and objectives. Learn where technologies overlap, and how to improve workflow with integrated analytics.
Maximize Distributed Marketing Resources with SMARTworks®
Managing the brand while providing customized and localized content is a challenge. Leverage a single access point to share, manage and control content across the organization with SMARTworks®.
SMARTworks® – Providing Sales Enablement and Empowerment
A shocking 90% of the assets created by marketing departments are never used by sales teams, translating into a tremendous waste of time and resources.
Use Case Collection
Real Numbers and a Real Impact -- Sprint Use Case
Sprint used the SMARTworks® CDM solution to overcome their challenges of distributed marketing. Results included millions saved, revenue increased, spending reduced, and field sales rep adoption increased.
SMARTworks® CDM Simplifies Content Distribution After Multiple Acquisitions
By the time a major U.S. bank with an aggressive growth strategy had finished a series of acquisitions, decentralization and mixed branding were wreaking havoc on marketing costs.