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Content Distribution Management Helps Big Bank Cut Costs and Increases Efficiencies

SMARTworks® CDM Simplifies Content Distribution After Multiple Acquisitions

By the time a major U.S. bank with an aggressive growth strategy had finished a series of acquisitions, decentralization and mixed branding were wreaking havoc on marketing costs. Standard Register’s Content Distribution Management solution, powered by SMARTworks®, helped the bank defragment its marketing operations and cut costs by:

  • Controlling spending - $2.4 million savings in one year
  • Consolidating vendor and processes – over 800 branches on a single system
  • Eliminating obsolescence- through better version control
  • Lowering execution expense – by migrating to print on-demand

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