Regulating your organization’s brand can be much more difficult than it might seem; in fact, marketers cite maintaining brand consistency as the greatest challenge for distributed companies.
Effectively managing marketing content is vital to maintaining your organization’s identity and the ability of your customers and prospects to identify with your brand. This white paper, Protecting Your Brand While Reaching Local Audiences: Marketing in a Distributed Organization, discusses:
- Balancing brand consistency against the need for local customization
- Satisfying stakeholders in a distributed organization
- Content Distribution Management: a new approach to an old problem
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