Marketing and creative agency teams in distributed organizations often find it challenging to align brand control and consistency with the needs of local field teams.
The CMO Council found that field sales teams rate the experience of using localized collateral and content a C+, indicating that improvements are needed.
Happily, the advancement of new Content Distribution Management (CDM) technologies means the top content challenges of marketers can be solved.
Read the article and infographic by industry expert Ardath Albee on The Top 10 Challenges a Content Distribution Management Platform Will Solve.
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