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The Marketing and Sales Alignment Challenges: Crossing the Great Divide

A UBM Tech White Paper

Improper alignment between sales and marketing can compromise a brand, ultimately leading to lost revenue opportunities, lack of compliance, and subpar customer experiences.

 

But when sales and marketing work well together, companies see substantial improvement on important performance metrics:  sales cycles are shorter, market entry costs are reduced, and the cost of sales is lower.

 

UBM Tech’s white paper, The Marketing and Sales Alignment Challenge: Crossing the Great Divide, addresses the obstacles creating a divide between these two teams and offers suggestions on how they can work together more effectively.

Complete the form below to receive your copy.