With the recent proliferation of marketing technology available, selecting and purchasing solutions has become a huge challenge. Marketers are continually looking to bring in new solutions to help them accomplish their goals more efficiently, while purchasing departments try to understand the differences among the selected solutions and vendors.
In this short article, Gaining Order From the Chaos of Marketing Solutions, Aaron Goldberg addresses how best to select marketing technology solutions that will benefit both sales and marketing needs. He breaks down the process into three approaches:
- Diagnosing from known symptoms
- Identifying where the maximum benefits exist
- Developing a holistic view of how technology fits the marketing process
Aaron shows how to align solutions with what marketers need to help you reduce the number of vendors and lower your technology acquisition costs.
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