As marketers we’re spending more and more of our budgets on content, with averages now at 30% and rising. Predictably, with growing budgets comes more pressure to account for return on that investment. Yet only one in four marketers today is able to measure and report on their content’s contribution to the business. And for distributed organizations the challenges to measure content effectiveness are even greater.
In this white paper, industry expert Ardath Albee addresses the top challenges that marketers within distributed organizations face while trying to meet growing content demands and the need for accountability which include:
- Lack of visibility into content use
- Establishing and maintaining brand consistency
- Management of collateral and promotional products
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