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Four Hurdles Standing in the Way of Marketing's Contribution to Business Objectives

The Latest White Paper by Industry Expert Ardath Albee

As a business leader you know first hand how essential it is to show how marketing activities impact business objectives. You’re also very likely to be struggling to achieve a 360-degree view of marketing effectiveness. Odds are you’re facing obstacles when it comes to:

  • Technology
  • Analytics
  • Resources
  • Alignment

In her latest white paper Ardath Albee, author of eMarketing Strategies for the Complex Sale, addresses the top four obstacles faced by marketers in distributed organizations and how to overcome them.

Complete the form below to receive your copy.